Online retailers Konga and Jumia at war!

Online retailers Konga and Jumia are at war! The fight is so serious that Konga is considering taking legal action against the owners of Jumia. Konga is alleging that Rocket Internet, parent company of Jumia has hijacked all look alike name to Konga.com and registered it to divert traffic to their own site, Jumia.com.

Rocket Internet registered Konga.cd for Cote D’Ivoire, Konga.cm for Cameroun, Konga.ly for Libya, Konga.mu for Mauritius and Konga.ma for Morocco. Others include: Konga.mw for Malawi, Konga.sc for Seychelles, Konga.sh for Saint Helena, Konga.co.ke for Kenya and Konga.co.za for SA.

What this means is that if Konga decides to set up shop in any of these countries, Rocket Internet has effectively deprived them of the benefit of domain localisation. Continue...