Showing posts with label Apple unveils two new iPhones -- the 5S and 5C. Show all posts
Showing posts with label Apple unveils two new iPhones -- the 5S and 5C. Show all posts

Wednesday, September 11, 2013

Apple unveils two new iPhones -- the 5S and 5C

Apple CEO Tim Cook kicked off the company's iPhone press event before several hundred reporters and guests Tuesday at the Apple campus in Cupertino, California. Apple unveiled two new iPhones on Tuesday, a traditional upgrade of its iPhone 5 as well as a simpler, cheaper version.
Apple CEO Tim Cook said the iPhone 5S and iPhone 5C are a reaction to a changing smartphone market.
"Business has become so large that this year we are going to replace the iPhone 5 and we're going to replace it with not one, but two new designs," Cook said. "This allows us to serve even more customers."
The iPhone 5C was the first phone demoed at Tuesday's event at Apple's Cupertino, California, headquarters.
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"It has an incredible all new design, one that's more fun, more colorful than any iPhone we've made yet," said Phil Schiller, Apple's senior vice president for marketing. In a video, Apple design guru Jonny Ive described the 5C as "beautifully, unapologetically plastic."
The phone will sell for as little as $99, for a 16GB version, and $199 for one with 32GB of storage (each with a two-year mobile contract). In a departure, Apple will also be making its own cases for the 5C, selling them in a variety of colors for $29.
Then there's the iPhone 5S, which is the more traditional update to the iPhone 5.
"It is the gold standard in smartphones," Schiller said.