For thirteen years, Cocacola was the world's number one most valuable
brand...but not anymore. In 2013, two brands took over - Apple and
Google, leaving Cocacola at number three.
From New York Times
Apple is the new most valuable brand in the world, according to a closely followed annual report. The report, to be released next Monday, is from Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group that has been compiling what it calls the Best Global Brands report since 2000. The previous No. 1 brand, Coca-Cola, fell to No. 3.
Not only has Apple replaced Coca-Cola as first among the 100 most valuable brands based on criteria that include financial performance, this is the first time that the soft drink known for slogans like “It’s the real thing” has not been No. 1.
