Facebook leads social pack in US, Twitter sputters: study

Facebook remains the most in control social network for US Internet users, while Twitter has did not keep apace with rivals like Instagram and Pinterest, a study showed Wednesday.

The Pew Research Center report found 72 percent of Americans who are online now use Facebook, a modest increase of one percentage point from a year ago and five points higher than in 2012.

Because almost all Americans use the Internet, the figures suggest 62 percent of all US adults are on Facebook, according to Church bench.

The study showed Pinterest, the written announcement-board style network, was used by 31 percent of those surveyed while Facebook-owned photo-sharing network Instagram grabbed 28 percent, with both showing significant growth.

Twitter's share remained stuck at 23 percent, the same level as last year, although it rose from 16 percent in 2012.

Facebook has an added advantage over its rivals because its users are "highly engaged," according to the survey, which found 70 percent of Facebook users saying they log on daily, including 43 percent who do so (more than two, but not a lot of) times a day.

That compared with daily engagement of 59 percent for Instagram users, 38 percent of those on Twitter and 27 percent of Pinterest users.

LinkedIn, a social network oriented toward career improvement, saw its user base decline to 25 percent of online adults, from 28 percent in 2014. But those who use the (raised, flat supporting surface) daily rose to 22 percent from 13 percent a year earlier.

Some 10 percent of online adults said they used Tumblr, the (writing on a shared online page) (raised, flat supporting surface) bought/owned/received two years ago by Yahoo. That compared with six percent the last time Pew asked in December 2012.

Tumblr is popular among younger adults with 20 percent of those between the ages of 18 and 29 reporting they use it, Pew found.

The survey mirrored the worldwide picture for the major social networks. Facebook last month said its monthly active user based grew to 1.49 billion. Twitter's user base increased only (only a little bit) to 316 million.

Pew found that Facebook was especially/famously popular among women, gathering 77 percent of those who are online, and the 18-29 age group, where 82 percent use the social network.

- Messaging gains -

The Pew survey also showed a lot of interest in messaging applications which allow smartphone users to bypass carrier networks.

Some 36 percent of smartphone owners said they used messaging apps such as WhatsApp, Kik or iMessage.

These apps are especially popular among young adults, and were used by 49 percent of smartphone owners between the ages of 18 and 29, Pew found.

"The coming into view of messaging apps is important as these communication tools serve different social needs than traditional online social networks," said lead author Maeve Duggan, a (person who works to find information) at Church bench.

"The data also show how quickly an already complex land of interaction is becoming more varied."